We drove a $69,000 RAM 1500 pickup truck that rivals the Chevy Silverado and the Ford F-150 — here are its coolest features – Business Insider
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We drove a $69,000 RAM 1500 pickup truck that rivals the Chevy Silverado and the Ford F-150 — here are its coolest features – Business Insider

2019 RAM 1500 Longhorn

It’s a nice truck!

Matthew DeBord/BI

  • The 2019 RAM 1500 is the truck maker’s all-new entry in the full-size-pickup wars, taking on the mighty Ford F-150 and the Chevy Silverado.
  • The RAM 1500 I reviewed was a “Laramie Longhorn” edition with a stout Hemi V8.
  • This luxurious pickup was also packed with cool features.

The all-new RAM 1500 pickup truck recently triumphed in a face-off against another newcomer to the ultra-competitive US scene: the equally all-new Chevy Silverado.

(In case you were wondering, the mighty Ford F-150 was redesigned a few years ago, and we haven’t checked it out since then, so stay tuned.)

In my rundown of the RAM’s advantages, I noted that we tested a flashy, upmarket “Laramie Longhorn” edition, more than $10,000 costlier than the Chevy. But I also said the RAM 1500 was the best pickup I’d driven in quite a while.

Because our tester was extremely well equipped, verging on a luxury vehicle, it was packed with cool goodies. I played around with all of them. Pickups are already a cornucopia of extras — that’s why the automakers can make so much money on them — but our Longhorn RAM 1500 took the matter to a different level.

Here’s a rundown of all the awesome features.

The RAM 1500 is Fiat Chrysler Automobiles’ all-new entry into the Great American Pickup-Truck Wars.


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I tested a Western-themed “Laramie Longhorn” edition, with a genuine four-wheel-drive setup and a short bed. This 5,400-pounder can tow 12,750 pounds.


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1. The new Ram has lost none of its aggressive design, so cool feature No. 1 is that bold grille.


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2. The RAM logo is equally aggressive.


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3. Under the hood we find a stonking 5.7-liter V8 Hemi engine.


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A mild hybrid “eTorque” system is coupled to the 5.7-liter V8, making a total of 395 horsepower with 410 pound-feet of torque. The 0-60 mph time is about six seconds. Fuel economy is OK: 17 mpg city/22 highway/19 combined.


Matthew DeBord/BI

5. The four-wheel-drive system is robust …


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… though I didn’t get to truly put it through its paces. (I did power through some heavy snowfall.)


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6. The RAM has no shifter. Instead, you use a space-saving knob, where you also control the four-wheel-drive setup. The RAM 1500 has an eight-speed automatic transmission.


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7. The key fob has a few tricks in store.


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If you look closely, you can see the buttons for remote start …


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… and the remote tailgate!


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8. There’s a step bumper for climbing into and out of the bed.


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9. The automatically retracting running boards make accessing the crew cab effortless. Plus, the pickup’s air suspension can raise and lower the truck.


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10. Longhorn touches are spread throughout the pickup …


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… sharing space with textured leather details and some lovely open-grain wood trim.


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11. These rear-seat pouches/saddle bags would be over the top in anything but this truck.


Matthew DeBord/BI

12. The RAM 1500 also has abundant storage, such as this dashboard tray …


Matthew DeBord/BI

… and of course there are cupholders!


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Not to mention a dual glove compartment.


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13. The panoramic moonroof is a particularly impressive feature. It really lets the light in.


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14. The 12-inch center touchscreen is stunning. FCA’s Uconnect infotainment system is excellent. GPS navigation is solid, Bluetooth pairing is a snap, and there are USB/AUX ports for device charging.


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15. The “mountain brown/light mountain brown” interior was the nicest I’ve experienced in a pickup in the past few years. Seats are heated and cooled.


Matthew DeBord/BI

The rear seats were a roomy, bench-style design.


Matthew DeBord/BI

All in all, the premium interior of the RAM 1500 in Laramie Longhorn trim made the almost $70,000 price tag seem worth it.


Matthew DeBord/BI

The 2019 Ram 1500 is a stupendous truck — and if you opt for the feature-rich Laramie Longhorn package, you’re going to be a happy pickup owner.


Matthew DeBord/BI

Get the latest Ford stock price here.

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